TRANSNET – July Safety Campaign
Research by Transnet’s management consulting unit, Transnet In-house Consulting (TIC), has revealed a distressing trend relating to the safety of Transnet employees.
According to TIC, July has the dubious honor of being the deadliest period of the year for their colleagues, accounting for several lives lost between 2010 and 2018.
The brief was to develop a campaign that will create awareness internally and demonstrate leadership support. Develop consistent and aligned messaging and identify key messengers
I'M AN ORIGINAL CATCHPHRASE
• Safety First
• Are you playing your part?
• Safety is everyone’s responsibility
• All fatalities are 100% preventable
• Put the break on fatalities
I BELIEVE IN ZERO HARM.